The Health Related Issue Bipolar Disease - 1049 Words

The following essay will look at the health related issue bipolar disease first previously described as ‘manic depression insanity’ was seen as different from other mental illnesses by psychiatrist Emil Krapelin in 1899 (Goodwin, Guy, Sachs, Gary, 2010).However the illness ‘bipolar’ was named in the 1960’s by psychiatrist Angsy and Perris who both understood the illness happened in mania and mood altitude (Goodwin, Guy, Sachs, Gary, 2010). According to the National Institute of Mental health in many cases diagnoses for the condition isn’t diagnosed until the late adolescent to the early adult years of a person’s life. The reason being that the condition is not easy to identity therefore, the life long illness can unfortunately go unrecognised for years until a proper diagnosis is done (National Institute of Mental health 2012). The case study in this essay was influenced by Heather a young adult studying for her PHD. The Nursing and Midwifery Council state â€Å"You must respect people s right to confidentiality† (NMC 2013). However in this case Heather has openly spoken about her condition on a social networking site YouTube. Therefore her confidentiality rights haven’t been breached or exposed. This essay will discuss the dimensions of health with individuals with bipolar. Naidoo and Wills (2009) identified health as holistic and grouped five dimensions in their inner circle. As physical, mental, emotional, social, spiritual and sexual, as well as three other dimensions ofShow MoreRelatedManic Depression : Symptoms Of Symptoms And Treatments1339 Words   |  6 Pagessocialize, and act. At least fifteen percent of people with bipolar disorder commit suicide. Moreover, the symptoms of this illness show in adolescence or adulthood. According to the World Health Organization mental health Atlas research, in 2014, which published a prevalent and latest estimated data of bipolar disorder covering â€Å"About 2 % of the population of both women and men are suffering from this condition.† Many factors of this disease are associated or contributed to genes component from upbringingRead MoreBipolar Disorder Research Paper709 Words   |  3 Pagesperson living with bipolar disorder, everyday life can potentially be a coin flip: how you are one day may be very different than how you are on another. According to the Depression and Bipolar Support Alliance (DBSA), nearly six (6) million adult Americans are affected by bipolar disorder (â€Å"About†). A major obstacle for those dealing with Bipolar can be a lack of help. According to the Center of Disease Control (CDC), Bipolar disorder has been deemed the most expensive behavioral health care diagnosisRead MoreSymptoms And Treatment Of Bipolar And Related Disorder1246 Words   |  5 Pages Abstract The following research paper will exposed the most common symptoms, diagnostic and therapy, in the treatment for Bipolar and Related Disorder due to Another Medical condition. Bipolar and Related disorder, is characterized by symptoms that occur in distinct episodes with periods of normal mood in between. Most of the time there is no clear pattern of when or how frequently manic or when or how often they alternate with depressive episodes will be produced. Mood swings can occur overRead MoreMental Health Disorders And Its Effects On Children And Society1626 Words   |  7 PagesRelated issues Mental health disorders such as bipolar disorder and ADHD creates a burden on affected children and society at large. Commonly identified issues include financial impact on the family, effect of the illness on the child, social issues, occupational and academic functioning, racial impact, effects on family, stigma of the illness, suicide, economic burden on society, role of healthcare providers and cultural issues. Role of religion Whenever a child is diagnosed with a mental illnessRead MoreBipolar And Related Disorders ( Bipolar )1289 Words   |  6 Pages Bipolar and related disorders Justin Rodriguez Professor Hanselman Social Psychological Counseling Cumberland County College April 21, 2015 April 21, 2015 Abstract Bipolar Disorder (BD), also known as manic depression, is a mood disorder that is thought to affect some 5.5 million Americans, or 2.6 percent of the population (Treatment Advocacy Center). This paper explores Bipolar I, Bipolar II, Cyclothymic disorder, their features, and treatments. Also discussed is the progression of BipolarRead MoreMental Disorders And Its Effects1437 Words   |  6 Pagescancer may lead to mental disorders. Some examples of mental disorders include drug-related disorders, bipolar disorder or depression disorders, schizophrenia, intellectual disorders and disabilities, and many others. For some of the mental disorders that people get, there are remedies such as counseling and medications that may actually help a person to become better (WHO, 2016). Mental disorders such as bipolar disorders and schizophrenia do not just happen without warning signs, and seeking medicalRead MoreMental Illness And Mental Illness1517 Words   |  7 Pagescannot bring the light to mental illness through comedy? So many of us think joking about mental illness can be demeaning to those who suffer from them. Although there are ways, you can help a person get through their struggles with the mental health issues they face, but do we ever ask ourselves the questions we necessarily need to know when it comes to helping someone with a mental illness. Is sarcasm, bad? Is it meant to demean others? Sarcasm can present itself as hostility and insecurity whichRead MoreSymptoms And Symptoms Of Bipolar Disorder1648 Words   |  7 PagesBisecting Bipolar Disorder Introduction and Background Overview 3.9% of adults in the United States are suffering from bipolar disorder as of 2014 according to the National Institute of Mental Health (Jann, 2014). Although rare, it is still a prevalent disease in the realm of mental health and requires special attention from healthcare providers. Bipolar disorder is a lifelong condition described by repeated manic or depressive episodes. Furthermore, due to the extreme mood swings and emotionalRead MoreBipolar Disorder Is A Manic Depressive Disease858 Words   |  4 PagesGalvao Psychology Davis Mertz 14 December 2015 Bipolar Disorder Bipolar disorder is a manic-depressive disease; it is a brain disorder which sources uncommon changes in energy, mood, ability to do daily activities and activity levels. The symptoms are normally severe as they lead to poor performance in jobs and schools. Bipolar disorders can be cured and the sick people can have useful lives. Scientists and experts are reviewing the causes of the disease and they tend to agree there is no solitaryRead MoreThe Other Day, While Visiting Relatives1503 Words   |  7 Pagesemotionally charged. The frustration among my cousins grew, until one accused the other of being â€Å"bipolar†. The â€Å"accuser† in the conversation said that because his brother was â€Å"flaky and could not make up his mind†. When asked, what my cousin meant by saying this, it was explained to us that, because of being indecisive and frequently changing his mind, his brother and his brother’s actions were bipolar. That was the end point of the conv ersation. Situations like these can be observed pretty frequently

History of the Death Penalty - 517 Words

Beheading? Firing Squad? Hanging? Falling from a height? All forms of the death penalty. Not only do they have the death penalty in America but also in other places like Britain, Saudi Arabia, Iran and many other places. The first death penalty laws go way back to the eighteenth century, in Babylon. In the tenth century hanging was the major execution style, later in this century William the Conqueror did not allow people to be hanged for any reason unless in times of war, that didn’t last. The American system of capital punishment comes from the British law. In America it mainly started in the ancient western. They encouraged people to seek retribution by killing their offenders; they also started listing what crimes would be reasons to use the death penalty. Around the 17th century government leaders realized crimes harm society and became more involved in controlling and punishing crimes. Laws focused more on keeping peace in society than serving justice. In the ancient Gr eco-Roman time, the prime reason for execution was to punish those who attacked the religion of the state. Throughout this era, punishment was violent and often means of inflicting torture along with death. During the middle ages it became very important to justify punishing and convicted criminals by making sure they were guilty. The usual methods of determining guilt or innocence at the time were trial by battle, the ordeal and compurgation. Trial by battle pitted the offender and the victim,Show MoreRelatedHistory of the Death Penalty1652 Words   |  7 PagesForms of the Death Penalty Ancient China - First established death penalty laws 18th century BCE - Code of king Hammurabi of Babylon - Earliest form of unified system of justice. Death penalty for 25 crimes, including an â€Å"eye for an Eye† 16th century BCE - Egypt - first historically recorded death sentence (a man was accused of using magic) 14th century BCE - Hittite code - also prescribed the death penalty 621 BCE - Draconian code of Athens - ‘the death penalty appliedRead MoreThe Death Penalty : The History1297 Words   |  6 PagesThe Death Penalty: The History Death is said to be the worst punishment one can obtain. The law has been made in a way that the ultimate worst punishment one can receive is the death penalty. The action of killing others in the name of the law has been around since before 1000 BC and is still around to this day. There was a time when any crime committed would result in your death, whether you stole 4 pence or you murdered your neighbour. As time went on, the laws have become more just, allowing onlyRead MoreThe Death Penalty Throughout History1074 Words   |  5 PagesThis paper explores how society has influenced the development of the death penalty throughout history. It begins with a brief explanation of the origins of capital punishment, referencing the first known documentation of actions punishable by death. The paper goes on to explore different methods of execution and how they have progressed and changed over the years. Documented cases at different points of history are referenced to show the relationsh ip of time periods and beliefs to the implementationRead MoreHistory of Death Penalty in Texas2397 Words   |  10 PagesHistory of the Death Penalty in Texas During the historical era in the state of Texas, the use of the death penalty was common and frequent; before 1923 districts carried out executions themselves, in the form of hanging. However in 1923 the state of Texas prepared every execution to be carried out by the state in Huntsville using the electric chair as the method of execution. The state of Texas put to death their first prisoner by electrocution on February 8, 1924 and there were four more executionsRead MoreHistory and Laws of Death Penalty2834 Words   |  11 PagesDeath penalty is the execution of an offender who is sentenced to death after being convicted for committing a heinous crime. Death penalty differs from extrajudicial penalty in the sense that for a person to be penalised to death he or she must be convicted by law, whereas extrajudicial penalty is carried out without the permission of the court. Death penalty and capital punishment are often used interchangeably but there is a marked difference between the two. Death penalty becomes capital punishmentRead MoreThe History of the Death Penalty Essay2059 Words   |  9 PagesThroughout the history of man there has always existed a sort of rule pertaining to retribution for just and unjust acts. For the just came rewards, and for the unjust came punishments. This has been a law as old as time. One philosophy about the treatment of the unjust is most controversial in modern time and throughout our history; which is is the ethical decision of a death penalty. This controversial issue of punishment by death has been going on for centuries. It dates back to as early as 399Read MoreDeath Penalties Throughout History1443 Words   |  6 Pagesput the perpetrator to death. Ancient civilizations to modern day people have implemented the death penalty to ensure the well-being, and sometimes discipline, of societies around the globe. The first official legal use of the death penalty dates back to the eighteenth century B.C. in the Code of King Hammurabi of Babylon. Here the King noted 25 crimes to be punishable by death. In seventh century B.C. Greece, the Draconian Code of Athens established death as the only penalty to be dealt for all crimesRead MoreDeath Penalty Changes throughout History605 Words   |  2 Pagesand left 31 wounded, for which he was sentenced to death. The capital punishment system allows for such atrocious criminals to be fairly punished and kept off the streets thus giving families of the victims much needed closure .Capital punishment is the lawful infliction of death as punishment for a crime. The death penalty has been around since the existence of man if you killed someone you would be killed. Capital punishments were also the penalty for many crimes in the British colonies before theRead MoreHistory of the Death Penalty and Why It Is Not Wrong Essay3300 Words   |  14 Pagesâ€Å"I personally have always voted for the death penalty because I believe that people who go out prepared to take the lives of other people forfeit their own right to live. I believe that the death penalty should be used only very rarely, but I believe that no-one should go out certain that no matter how cruel, how vicious, how hideous their murder, they themselves will not suffer the death penalty.† – Margaret Thatcher The death penalty has been promoted for thousands of years, for countlessRead MoreDeath Penalty : The Penalty1475 Words   |  6 Pages DEATH PENALTY BY TURKI ARUGI 6/15/2015 ELS LANGUAGE CENER Death Penalty When someone hears about death penalty the first thing that comes up to the mind is murder, robbery, treachery but not every crime is punishable by death penalty. It is indeed a punishment for severe crimes which are not forgivable or can be done in a prison. Sometimes death penalty is the only option left for the government or it may be too dangerous to let the person to stay alive. Death penalty is one of the most

Cujo Essay Research Paper The story starts free essay sample

Cujo Essay, Research Paper The narrative starts with a small coney peeping its caput out of a hole in the land. It bounds through the wood and emerges in a hayfield where it sits up on its back terminal to look around. Then a Saint Bernard ( Cujo ) appears and chases it about, finally into a cavernous hole in the land. Cujo sticks his caput into the hole and barks, upseting the chiropterans who have roosted in there for the twenty-four hours. They fly about and screech and one lands on Cujo # 8217 ; s neb and gnaws on him for awhile. Now we go to the large Trenton house. Tad, the boy, has a job with his cupboard door starting unfastened. He closes it, so shuts off the light and makes a huffy elan across the room for the bed. He stares at his cupboard door, it opens, and he screams. Vic and Donna come in to soothe him. Tad insists he saw the monster. Ma and Dad say there # 8217 ; s no such thing as existent monsters. After they go back to bed, Tad says, # 8220 ; Except in my cupboard. Please, please, please. # 8221 ; The following forenoon, everything that International Relations and Security Network # 8217 ; T nailed down is piled in forepart of Tad # 8217 ; s closet door. Steve Kemp comes in and cadgers off the Trentons. On the telecasting is an advertizement for Sharp # 8217 ; s cereal, a professor who says, # 8220 ; Nothing incorrectly here! # 8221 ; Vic works for an advertisement house, and the professor is one of his creative activities. Vic and Kemp play tennis, and Kemp loses. Vic says, # 8220 ; You aren # 8217 ; t acquiring tired of this, are ya? # 8221 ; Kemp answers, # 8220 ; What, are you pull the leg ofing me? Geting my buttocks handed to me every hebdomad? No, I love it. I # 8217 ; m a masochist. # 8221 ; # 8220 ; Well, whatever turns you on, # 8221 ; says Vic. Cut to Kemp playing his trombone ( literally, non figuratively ) in bed with Donna Trenton. Donna puts on her underwear and goes place. At dinner that dark, Vic suggests they have another child because they # 8217 ; ve run out of material to speak about. Vic takes his auto into the store with some ailment about a front wheel. He wants it fixed while he waits, which the machinist won # 8217 ; t do. The postman suggests he take it out to Joe Camber. Vic does, and he takes Donna and Tad with him. Donna wanders in forepart of the house, where Charity Camber is tweaking a dead poulet. Then she sees Cujo joging into the barnyard and runs over to snap up Tad. The Cambers # 8217 ; boy Brett says it # 8217 ; s all right, and finally Donna gets a clasp and lets Tad down to pet the Canis familiaris. That dark Vic makes the unit of ammunitions in Tad # 8217 ; s room, stating some unusual conjuration to guard off monsters. It seems to do Tad experience better. The following twenty-four hours the intelligence says that 1000s of people reported internal hemorrhaging after eating Sharp # 8217 ; s cereal. The cereal was recalled, but it turned out childs were merely # 8220 ; making and vomiting # 8221 ; ruddy dye. Vic is confronting a crisis a t work, though. Joe is utilizing some loud equipment. Cujo looks at him and jog off. Donna goes to see Kemp to interrupt off their matter. He acts resigned, but so pursuits after her. Vic thrusts by and sees Kemp catching her by the auto. He goes back, but they # 8217 ; re gone. Donna picks up Tad from cantonment. The auto has some serious jobs on the manner place. Vic is home early and asks what she did that twenty-four hours ; she claims food markets, errands, the usual. Joe comes winging up the thrust and grinds to a arrest in his noisy truck. Cujo stalks off. Joe finds an engine hoist in the barn and storms into the house, cursing at Charity because they can # 8217 ; t afford it. She tells him she won $ 5,000 in the lottery, and she wants to take their boy to see her sister for a hebdomad. Joe is sing with his friend Gary ; they # 8217 ; re doing a batch of noise and Cujo is lying on the floor devising hard-pressed noises. Joe has decided to take off for a hebdomad of # 8220 ; broads, liquor, and baseball # 8221 ; and wants Gary to fall in him. Vic picks up Tad from camp early. Back at place, Donna # 8217 ; s gets a surprise visit from Kemp. He wants her dorsum, says # 8220 ; I miss touching you, # 8221 ; so proceeds to seek. He slides his manus up her frock and kisses her and when she eventually fends him off, he shoves her, which spills some milk and brings Vic and Tad into the kitchen. Kemp leaves. Vic looks at Donna and says, # 8220 ; Yes or no, # 8221 ; and she says, # 8220 ; Yes. # 8221 ; Vic tries to repair the Pinto and can # 8217 ; t. He # 8217 ; s traveling to be out of town for 10 yearss to seek to salve the Sharp # 8217 ; s history. He promises Tad to compose down the monster words so that Mommy can state them. Tad sleeps soundly with the monster words posted on his cupboard door. The following forenoon is really dazed at the Camber house. Brett hears some moaning-yelping-whining noises and goes out to name Cujo. After awhile he hears some barbarous growling, so he turns to run place and finds it # 8217 ; s Cujo behind him. Brett tries to comfort him, and Cujo stops grumbling and walks off into the fog. Vic forgot to take the Pinto to Joe # 8217 ; s, so Donna will hold to make it. As he drives off, Donna runs after him. She tells him that the matter is over, but she can # 8217 ; t make like it neer happened. He says he can # 8217 ; t either and drives off. Brett # 8217 ; s lading the auto for the trip. He tells his female parent, # 8220 ; I # 8217 ; m worried about Cujo. I saw him this forenoon in the fog and he was all bloody, he was dripping froth at the mouth. # 8221 ; He wants to state his male parent, but his female parent tells him he will make no such thing. Cujo is walking down the route. He shows up at Gary # 8217 ; s house and attacks him outdoors. Gary gets off and goes into the house, shuting and locking the screen door behind himself, but go forthing the big, solid wooden door broad open. He starts seeking to lade his gun, and Cujo starts rending down the screen. He gets in before Gary gets the gun loaded and kills him instead untidily. Meanwhile, at the Cambers # 8217 ; house, Joe is naming Cujo. He eventually gives up and dumps a fifty-pound bag of Canis familiaris nutrient into a bath. He goes to pick up Gary and sees the screen ripped off the door. He goes in and discoveries Gary # 8217 ; s organic structure. He so checks most of the land floor of the house, doing his manner to the phone. He picks it up and Cujo shows up. Joe takes one expression at him and says, # 8220 ; Cujo! Oh my God, you # 8217 ; re rabid. # 8221 ; If merely he hadn # 8217 ; t married such a idiot, he might hold lived longer. He throws the tabular a rray at Cujo, but it doesn # 8217 ; t purchase him much clip and the Canis familiaris gets him. Donna and Tad are singing happily as they drive out to Joe # 8217 ; s topographic point. # 8220 ; I think I # 8217 ; ll seize with teeth it, # 8221 ; Donna punctuates with a catch and snarl. The Pinto is ready to cack as they pull into the thrust. We get a position of them from the barn. Donna gets out, but Tad # 8217 ; s seat belt is stuck, so she leans in to assist. Although her unfastened door is on the barn # 8217 ; s side, Cujo has walked to the other side of the auto and jumps up against the rider door and lodge his caput through the partly unfastened window. Donna gets it rolled up and so closes her ain door. Tad produces a batch of noise, whining about the monster. Cujo is now on the windscreen. Donna blows the auto horn and he leaves. Now Tad is doing a batch of hysterical noise. Donna can # 8217 ; t acquire the auto started once more, and Tad laments repeatedly, # 8220 ; I wan na travel place! ! ! # 8221 ; The child has a serious set of lungs, and Cujo lies at a di stance and growls. Subsequently, Tad is much calmer, sitting in the dorsum of the auto drawing. Tad tells Donna to seek to get down the auto, and s he is able to acquire it traveling. Cujo comes running out at the sound. The pace is immense, but alternatively of doing one big bend and go forthing, Donna makes a short bend and so puts it in contrary. After she cusses at the Canis familiaris, the auto dies once more. Tad starts whining fearfully, â€Å"Can he acquire us in here? † ( We can merely trust. ) â€Å"Can he eat his manner in here? I wish he’d die.† Now it # 8217 ; s sundown, and Vic calls place, but at that place # 8217 ; s no reply. Back at the farm, Tad has to urinate, so Donna opens the door about a pes. Cujo # 8217 ; s lying straight in forepart of the auto. He looks at the watercourse of urine hitting the land, so the phone starts pealing in the house and he decides that # 8217 ; s more bothersome. He runs to the house, jumps at the door, and so leaps through the window right on the last ring. Then he lies down on the porch slathering and snarling. Dawn. Donna wakes up to happen Cujo watching her through the window and growling. Vic calls place once more. Donna opens the window, # 8220 ; for air, # 8221 ; about five inches. She notices a baseball chiropteran in the pace. She tries to get down the auto once more without fortune, so figures the postman will detect them. Back in town, the postman is heading out with a big bringing for Joe Camber, but one of the postal clerks reminds him of the mail clasp for that hebdomad. Telephone rings at Cambers # 8217 ; once more. Cujo runs and looks in its way, so turns and charges the auto, socking headlong into the driver # 8217 ; s side door twice. Donna may be believing better of go forthing her window unfastened so far with a rabid Canis familiaris outside when he starts jostling his paws and face through it. Then he runs to the rider # 8217 ; s side and springs at the window, badly scranching it. He so chews off the door grip, leaps on top of the auto, and mellows out a spot when the phone eventually stops pealing. Tad is groaning and transporting on, and Donna # 8217 ; s shut to surrounding him seeking to acquire him to maintain quiet. Vic # 8217 ; s happening it hard to concentrate on his occupation. Tad is kiping now, so Donna decides to acquire out of the auto. She doesn # 8217 ; t notice that Cujo is lying practically underneath the auto on the other side. She really noisy since the door is midway bashed in ; at this point we get a shooting of her pess from the other side of the auto. After acquiring the door unfastened, she looks around from inside the auto. She gets out, closes the door, and looks about. It occurs to her that the Canis familiaris might hold been near to the auto and she merely couldn # 8217 ; t see him from interior, so she gets on her custodies and articulatio genuss to look under it. Cujo # 8217 ; s behind her and jumps her before she can make anything. Tad wakes up to happen Mommy being mauled by a rabid Canis familiaris outside. Donna gets the door unfastened and gets into the auto as she usually would, i.e. mounting in and so tilting back out to draw the door closed, instead than the patented leap-and-pull that anyone with that much epinephrine in he r system ought to be able to pull off. Acerate leaf to state, Cujo ends up in the auto with them. Tad manages to mount into the back place. Donna beats Cujo with a Thermos container, Cujo bites her leg, and she finally gets the door closed with the Canis familiaris on the outside. Of class, Tad has been shouting the whole clip at a pitch and volume that ought to be able to shatter glass. Vic wakes up from a dream, calls the house, and decides to come place. Cujo staggers toward the auto. Donna bandages her leg with strips from her frock. Cujo gently climbs onto the goon of the auto and lies down with his face pressed against the windscreen to watch her. Dawn. Tad has begun to smother in his slumber. Donna tells him to wake up. Then she opens the door, seemingly meaning to travel to the house to name an ambulance, and Cujo rushes her from the barn. She pulls Tad into her lap. First assistance consists of Donna seting her fingers in his oral cavity, acquiring bitten, # 8220 ; Ow! # 8221 ; , seting her fingers in his oral cavity once more, acquiring bitten once more, # 8220 ; Ow! ! # 8221 ; with a touch of choler this clip. Then she orders him to take a breath. Kemp goes to the Trentons # 8217 ; house and, happening no 1 place, catch a knife from the kitchen. Vic comes place to happen his married woman and boy missing, and assorted froth cushioning and dressing everyplace, every bit good as images ripped up. The bull ask where the Pinto is, and they send one of the officers, Bannerman, to the Cambers # 8217 ; to see if it had been dropped off. Everyone is asleep when he arrives. Cujo runs off. Bannerman notices blood on the beat-up auto and gets out. He starts to radio back what # 8217 ; s traveling on, so hears a noise and goes to look into alternatively. He gets jumped by Cujo and drops his gun. He finds a hunk of wood to crush off the Canis familiaris, so is unable to mount high plenty in the barn to get away him. Donna can # 8217 ; t acquire her door opened to assist him, so he gets torn up a spot. She eventually gets out, when it truly seems he # 8217 ; s past salvaging anyhow, and Cujo leaves the bull to run over and bark/snarl a t her. She climbs back into the auto and Tad has one of his tantrums. Cujo goes back to complete off Bannerman, go forthing Donna to administrate some more exigency intervention. This clip she smacks Tad on the back a batch and shakes him like a ragdoll. He eventually starts to take a breath, merely to get down shriek, # 8220 ; I want my dada! # 8221 ; Vic # 8217 ; s cleaning up at place. The bulls have rounded up Kemp, who admits to doing the muss, but claims he neer saw Donna or Tad. Vic asks what Bannerman found, and the research worker says, # 8220 ; Well, he, uh # 8212 ; likely following up some lead, we # 8217 ; ll be hearing from him anytime now. # 8221 ; Vic caputs to Cambers in a terror ( in his exchangeable ) . Apparently Tad is holding another injury, another chance for Donna to pattern her EMT accomplishments by jerking his arm instead forcefully ( likely luxating it besides ) and thwacking his face. # 8220 ; I # 8217 ; m losing my babe! # 8221 ; So she gets out of the auto and shambles towards the house. Cujo comes out from under the porch. Donna runs and picks up the chiropteran, whaming him on the caput no less than five times before it snaps. He so leaps at her and impales himself on the broken spike of the chiropteran. She rolls him off of herself and picks up Bannerman # 8217 ; s gun. She points it at Cujo, but seemingly she can non convey herself to hit a # 8220 ; dead # 8221 ; Canis familiaris when he # 8217 ; s down. She has some trouble acquiring back into the auto to acquire Tad, so she ends up awkwardly nailing the rear window with the gun, something she likely learned in her gun safety class. Donna carries Tad into the kitchen and lays him on the tabular array. More first assistance! ! She splatters him with H2O and so, without look intoing for a pulsation or external respiration, starts forcing on his thorax, so proceeds with deliverance external respiration. Meanwhile, Vic is rushing the seven stat mis to the Camber farm. Donna is dead set over the tabular array, driveling on Tad ( non an hyperbole, there is really clearly a rope of saliva draging from her oral cavity when she comes up for air ) . Cujo jumps through the window. You have to look up to his creativeness when, injured as he was, he much more easy could hold come through the door or the broken window in the life room. Donna picks up the gun and hit him as he recovers from his landing and turns to cover with her. Vic pulls up, and Donna carries Tad out looking a spot worse for the wear.

Perceptual Mapping free essay sample

A detailed explanation of how perceptual mapping works, what it does, and what are its critical assumptions †¢An application of how perceptual mapping was used, i. e. , describing an application of the tool in detail, focusing on procedure, calculations, results, and interpretation. Background Branding; is defined by Charles W. Lamb, co-author of Marketing: sixth edition; as a name, term, symbol, design, or combination thereof that identifies a seller’s product or service and differentiates them from competitors’ products. Perhaps, the successful of many businesses has been attributed to the positioning of a product or service associated to a brand that consumers would easily grasp and differentiate from other products within a category. Understanding how consumers store information in memory is essential in brand development, according to Dawn Iacobucci, editor of Kellogg on Marketing. A product or service â€Å"brand† might have three types of associations: attributes, people, and occasions. â€Å"Attributes are physical characteristics of a product such as its color, size, and flavor. We will write a custom essay sample on Perceptual Mapping or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People and occasions together are regarded as image. Most brand positioning involves a combination of attributes and image. Perhaps, consumers typically do not make decisions on the basis of attributes or image alone. Rather they use a combination of both to infer some benefit, adds Iacobucci. A benefit is an abstract concept such as convenience, pleasure, or fun. The rationale for a benefit is the fact that it has some attributes or that certain people use it on particular occasions. An example is how the beer industry emphasize the taste benefit supported by specifying the brand’s choice by showing young adults enjoying it at social gatherings, sports, or at home with friends. Therefore, perceptual mapping has become essential in the development or repositioning of a product or service for any marketing manager. Since perceptual mapping, according to Dr. Zafar Iqbal PhD professor of marketing at DePaul University, is a special representation in which customer perceptions for competitors’ brands are represented in a Euclidean space. Consequently, the use of perceptual mapping as a marketing tool allows marketing managers to identify and visualize a map of the marketplace in which the brands are positioned against one another vying for the spot in which consumers desire the most. Perceptual Mapping In order to create a reliable visual representation of the market input from customers or the target market are key. Perhaps, perceptual mapping provides a visual representation of customer’s perceptions. Consequently, perceptual maps are useful for deciding product positioning or repositioning; comparison between companies’ views of product positioning with customers’ perceptions; or identifying a competitive set(s). To develop the map, at least four focus group needs to be conducted in order to identify which are the attributes of the products or services that are characteristics and relevant. The attributes and products would vary according to the objective of the study. Perhaps, the study could have a strategic positioning or tactical positioning objective. Subsequently, once all attributes are identified, the development and implementation of a survey is essential in order to obtain perception data. The survey would ask consumers using the attribute rating method (AR) and overall similarity method (OS). The AR method would ask consumers to rate a list of attributes for each product or service. Once the perception data is obtained through the survey. Using factor analysis, the data would be reduced without significant loss of information and find systematically underlying patterns and inter-relationships among variables (attributes). Moreover, the use of factor analysis would allow the individual(s) to use the input (brands x attributes) to create a matrix of standardized scores for each brand and attribute, as long as the rotation sums of squared loading of the total variance explained for the second component (attribute) together with the first is equal or above 60 per cent. Moreover, the through factor analysis would provide a rotated component matrix (VARIMAX) for each of the attributes assigning coordinates, allowing the individual to plot each of them into the perceptual map. Additionally, a component score matrix would be posted as two additional columns to the original data, providing coordinates for each of the brands. By plotting the coordinates for both brands and attributes in their respective quadrants, the perceptual map is, simultaneously, being drawn. Hence, other brands could be group by competitive clusters and positioning to which the brand at study could be compared in relation to other base on preference. Moreover, the map would provide good and bad gaps, and recommendations could be made as how to occupy good gaps and avoid to fall into bad gaps base on which attributes or perceptions to improve and/or communicate. Additionally, recommendations can also be made according to which positioning is desire, according to which exact quadrant to move into and exact location on the map. However, the recommendations and positioning strategy are based on a set of three assumptions. Since it is based on a snapshot of costumers’ current perceptions. Assumptions I. It pair-wise distances between product or service alternatives directly indicated by perceive similarities or differences between any pairs. Perhaps, the distance between brands is determined by the perception in the costumers’ mind and whether the products are similar or different from each other. For example, the costumers’ perception of American Eagle clothes is similar to Abercrombie Fitch. Therefore, both brands would be positioned closer than if it is compare with Tommy Hilfiger. II. The attributes, described as vectors on the map, indicate both magnitude and direction. Perhaps, the brands could fall under different points on the preference line. Nonetheless, the magnitude in which one brands is preferred over other cannot be measured nor can be estimated. Every decision would have to be taken by inference according to the map. III. The brands would be positioned according to the coordinates and the place in the axes of the maps would represent or suggest the underlying dimensions (or factors) that best characterize how costumers differentiate between alternatives. The manufacturers or engineers could perceive their product very different from others; however, customer’s perceptions could be very different and associate the product with another one. Case Study: United Color of Benetton United People Problem: United Color of Benetton wants to reposition themselves as the preferred clothing store for young professionals in the United States. Attributes:Quality, Trendy, Comfortable, Business-Casual, Bold Colors, Preference, Accessible, Low-cost (Price), attracts looks, wrinkle free The table above represent the averages of the responses obtain from the survey, which use a scale from one to seven, one being strongly disagreed and seven being strongly agree. Once the data is collected, based on the perception of individuals for each of the brands and attributes. The following step is, to perform a factor analysis to reduce the data without significantly loosing to much information and systematically find the inter-relationships among the different variables (attributes). The outcome of the factor analysis indicates that the total variance explained with two attributes have a rotation sums of square loading of 66. 78 per cent, which the standard by the industry must be above 60 per cent. The study positioned United Colors of Benetton (Benetton) in the complete opposite position in which Benetton wants to be (See Graph A). The brands that are leading the market that Benetton would like to enter are: Tommy Hilfiger, Banana Republic, and Hugo Boss – listed on order of preference according to the study. These brands have been clustered as the I’m a Young Professional group (See Graph B). Based on the desire of Benetton to reposition itself as the preferred clothing store for young professionals in the United States. Benetton would have to move into one of the three open spaces, in the consumers’ minds, that falls under the direction of preference and the desired position of Benetton. (See Graph C) Based on the desired repositioning of Benetton and its current position, I suggest that Benetton should develop their marketing strategies to position itself into Space A. Since moving into Space B or Space C, which are, at the moment, to far out of the current state that it would be to costly at the moment.