This Means That THST 1200 Essays - Color, Minerals, Mythology

October tenth, 2018 Santiago Arango Teacher Lipton This Means That I find in this photograph of a 2018 Tide Commercial a sea shore with sand, brambles and a palm tree to the correct side. A photoshopped lengthened white pony that is conveying a white man and a dark man. The White man is Stranger Things Actor David Harbor and the dark man is Old Spice entertainer Isaiah Mustafa. The two men are wearing white jeans. They additionally both have a striped blue and white shirt around their necks. The white man is wearing a white shirt while the dark man is shirtless. The two of them are pausing dramatically with their one hand on their hips. The dark man is holding a tide bottle that and there are precious stones coming out of his hand that has the tide bottle. I believe it's not incidental that there is an over-portrayal of white in the picture. I think what it intends to our way of life is that there is an over-portrayal of the white greater part in power. There is likewise the likelihood that it's only simpler to show no stains on white than it is on different shades of garments however that doesn't clarify why they additionally utilized a white pony rather than an alternate shading horse. The pony being the most significant part in the picture since it is what is keeping up the two men held up is particularly long to make more space for the two men to be situated on. In any case, the more profound significance behind it is demonstrating that they are attempting to isolate the white man and the dark man from further away from one another. You can undoubtedly fit 2 men on a typical measured pony they would simply must be nearer to one another. However they set aside the exertion and effort to photoshop the pony longer to isolate both high ly contrasting men. This implies the white pony speaking to what is in power since it is what is keeping them both up is attempting to isolate them. Regardless of whether they decided to do this purposefully or at a psyche level plainly shows the fracture between the various gatherings of individuals. This says a great deal regarding our way of life today. The pictures being indicated are inconspicuously proposing partition from one another. Something different that that has a more profound significance behind the reality the white man is wearing a white shirt where the dark man doesn't. For what reason does the white man have a shirt on? For what reason does the dark man have no white shirt on? In spite of the two men being dressed to practically correct likenesses, they make an understood distinction to show how unique they look, and they chose to give the dark man less garments to wear. The importance is that they are making the dark man show up less blessed as he doesn't have a shirt. Lastly, the exact opposite thing that has importance to our way of life is that the jewels coming out of the tide bottle is representing that tide is as valuable as precious stones and is recommending that in the event that you get it, its equal to having a costly jewel. They utilize costly shakes to add a subconscious cost to the item they are attempting to sell. This is indicating how much commercialization is in our way of life. What this picture when all is said in done methods explicitly to me and how it identifies with me is that there is dominatingly white agents attempting to sell me an item. It disturbs me the amount they are attempting to exaggerate their item as though an approach to guarantee their deals. Indeed, there is an over-portrayal of whiteness yet there is nothing that I can do at an individual level to change that. I likewise don't feel a need or need to change that. I'm not a white individual but rather I wouldn't fret the over-portrayal that is in our way of life or in the picture in light of the fact that regardless of whether the there was an equivalent portrayal of shading in our way of life or the picture the core of the issue remains the equivalent. Commercialization they are attempting to sell an item through any implies that they can. Causing the precious stones to show up out of the tide jug to recommend it is as

Marketing Pillars - Segmentation free essay sample

While there might be hypothetically perfect market fragments, in all actuality each association occupied with a market will create various methods of envisioning market sections, and make item separation procedures to abuse these portions. The market division and comparing item separation system can give a firm a transitory business advantage. Rules for Segmenting A perfect market portion meets the entirety of the accompanying models: * It is conceivable to gauge. It must be sufficiently huge to win benefit. * It must be steady enough that it doesn't evaporate after some time. * It is conceivable to arrive at potential client through associations advancement and circulation channel. * It is inside homogeneous (potential clients in a similar portion incline toward a similar item characteristics). * It is remotely heterogeneous, that is, potential clients from various fragments have diverse quality inclinations. * It reacts comparatively to a market improvement. * It can be reached by advertise intercession in a savvy way. Valuable in settling on promoting blend Market division is a showcasing system that includes isolating an expansive objective market into subsets of customers who have regular needs and applications for the important products and ventures. Contingent upon the particular attributes of the item, these subsets might be separated by standards, for example, age and sexual orientation, or different qualifications, similar to area or salary. Advertising efforts would then be able to be structured and actualized to focus on these particular client fragments. Reason for dividing shopper markets Geographic division The market is fragmented by geographic criteriaâ€nations, states, districts, nations, urban communities, neighborhoods, or postal divisions. Geo-bunch approach consolidates segment information with geographic information to make an increasingly exact profile of explicit. Concerning area, in stormy districts you can sell things like overcoats, umbrellas and gumboots. In blistering districts you can sell summer wear. In chilly areas you can sell comfortable garments. Segment Segmentation Segment division comprises of partitioning the market into bunches dependent on factors, for example, age, sexual orientation, family size, salary, occupation, training, religion, race and nationality. As one would expect, segment division factors are among the most mainstream bases for portioning client gatherings. This is incompletely in light of the fact that client needs are firmly connected to factors, for example, salary and age. Additionally, for handy reasons, there is regularly substantially more information accessible to help with the segment division process. Psychographic Segmentation Psychographics is the study of utilizing brain science and socioeconomics to all the more likely get shoppers. Psychographic division: buyers are isolated by their way of life, character, values. Outsiders inside a similar segment gathering can display totally different psychographic profiles. Positive market division Market portioning is isolating the market into gatherings of individual markets with comparative needs or needs that an organization partitions into unmistakable gatherings which have particular needs, needs, conduct or which may need various items administrations. Extensively, markets can be isolated by various general models, for example, by industry or open versus private. Albeit modern market division is very unique in relation to customer advertise division, both have comparable goals. These strategies for division are simply intermediaries for genuine fragments, which dont consistently fit into helpful segment limits. Buyer based market division can be performed on an item explicit premise, to give a nearby match between explicit items and people. Nonetheless, various nonexclusive market fragment frameworks additionally exist, e. . the framework gives a wide division of the number of inhabitants in the United States dependent on the measurable investigation of family unit and geo-segment information. The procedure of division is particular from situating (planning a proper advertising blend for each fragment). The general purpose is to distinguish gatherings of comparative clients and potential clients; to organize the gatherings to addre ss; to comprehend their conduct; and to react with proper advertising procedures that fulfill the various inclinations of each picked portion. Incomes are along these lines improved. Improved division can prompt altogether improved advertising adequacy. Particular fragments can have distinctive industry structures and hence have sequential engaging quality Once a market section has been distinguished (by means of division), and focused (in which the practicality of overhauling the market planned), the portion is then liable to situating. Situating includes finding out how an item or an organization is seen in the brains of customers. This piece of the division procedure comprises of drawing up a perceptual guide, which features rival merchandise inside ones industry as per saw quality and cost. After the perceptual guide has been conceived, a firm would consider the showcasing interchanges blend most appropriate to the item being referred to. Social Segmentation In conduct division, shoppers are separated into bunches as per their insight into, disposition towards, utilization of or reaction to an item. It is really founded on the conduct of the buyer. Events Segmentation as indicated by events. We portion the market as indicated by the events of utilization. For instance, regardless of whether the item will be utilized alone or in a gathering, or whether it is being bought as a present or for individual use. Advantages Segmentations as per benefits looked for by the purchaser. Utilizing Segmentation in Customer Retention The fundamental way to deal with maintenance based division is that an organization labels every one of its dynamic clients with 3 qualities: Tag #1: Is this client at high danger of dropping the companys administration? One of the most well-known markers of high-chance clients is a drop off in utilization of the companys administration. For instance, in the Mastercard business this could be motioned through a clients decrease in spending on their card. Tag #2: Is this client worth holding? This assurance comes down to whether the post-maintenance benefit created from the client is anticipated to be more prominent than the expense brought about to hold the client. Overseeing Customers as Investments. Tag #3: What maintenance strategies ought to be utilized to hold this client? For clients who are esteemed â€Å"save-worthy†, it’s basic for the organization to realize which spare strategies are destined to be fruitful. Strategies usually utilized range from giving â€Å"special† client limits to sending clients interchanges that fortify the offer of the given assistance. Procedure for labeling clients Niche Marketing A specialty is an all the more barely characterized client bunch who look for an unmistakable arrangement of advantages. Recognized by isolating a portion into sub-sections, particular and one of a kind arrangement of necessities, requires specialization, and isn't probably going to draw in an excessive number of contenders. Neighborhood Marketing programs customized to the necessities of nearby client gatherings. Value separation Where a restraining infrastructure exists, the cost of an item is probably going to be higher than in a serious market and the amount sold less, producing syndication benefits for the merchant. These benefits can be expanded further if the market can be portioned with various costs charged to various sections charging more significant expenses to those fragments willing and ready to pay more and charging less to those whose request is value flexible. The value discriminator may need to make rate fences that will forestall individuals from a more significant expense section from buying at the costs accessible to individuals from a lower value fragment. This conduct is levelheaded with respect to the monopolist, yet is regularly observed by rivalry specialists as a maltreatment of a restraining infrastructure position, regardless of whether the imposing business model itself is authorized. Regions in which this value segregation is seen go from transportation to pharmaceuticals. Focusing on: Targetingâ is the second phase of the STPD process. After the market has been isolated into its portions, the advertiser will choose a section or arrangement of fragments and target it/them. Assets and exertion will be focused at the portion. Target Marketing causes the advertisers to isolate the market into little units including similarly invested individuals. Such division causes the advertisers to plan explicit systems and procedures to advance an item among its objective market. An objective market alludes to a gathering of people who are slanted towards comparative items and react to comparative showcasing procedures and special plans. For Instance, Kellogg’s K Special basically targets people who need to eliminate their calorie consumption. The objective market in such a case would be people who are hefty. The techniques intended to advance K Special would not be the equivalent if there should arise an occurrence of some other brand say Complan or Boost which significantly take into account young people and children to help them in their general turn of events. The objective market for Kellogg’s K Special would totally be not quite the same as Boost or Complan.

Why New Years Day is So Important

Why New Years Day is So Important Importance of New Year in Our Lives Home›Tips for Students›Importance of New Year in Our Lives Tips for StudentsNew Year’s Day is one of the world’s most popular holidays. People recall the last year’s successes and failures, looking forward to the new life in the coming year. Even though the exact meaning of this holiday is not clear to most people, it has a profound significance.Meaning of New Year’s DayAre you looking for tips to better your life on the New Year’s Day? Know that you’re not the only one. After celebrating this holiday, most of us tend to plan new courses of action and make resolutions. There are different New Year’s resolution ideas. Some of us want to lose weight and become more attractive; others pledge to exercise more or smoke less. Parents make a vow to be more patient with their kids; teens strive to raise their self-esteem.Making resolutions is one of the most popular customs on the New Year’s Day. People usually take it seriously, since they believe that “What one does on this day, one will do for the rest of the year.” With the help of their resolutions, people aim to improve themselves. They realize that they can control their lives and stop considering themselves to be victims of circumstances. Making a choice, one understands, “My life is in my hands.”On the New Year’s Day, many people accept that their happiness comes from their own actions. They want to enjoy their sense of purpose and derive pleasure from the achievement of their values. Therefore, New Year’s Day has a deep psychological meaning. This single day makes the attainment of happiness more possible and realistic.If only people could maintain this feeling of achievement throughout the year, they would be much happier. And you can do it! Just like you fill your glass with champagne on the New Year’s Day, fill your life with your values every day, and you will experience the highest joy possible.

Vaccines Can Save Children s Lives Essay - 1614 Words

There are many reasons to get yourself and your children vaccinated. Here is a list of pros from http://vaccines.procon.org/ Vaccines can save children s lives. The American Academy of Pediatrics states that most childhood vaccines are 90%-99% effective in preventing disease. [43] According to Shot@Life, a United Nations Foundation partner organization, vaccines save 2.5 million children from preventable diseases every year [44], which equates to roughly 285 children saved every hour. The Centers for Disease Control (CDC) estimated that 732,000 American children were saved from death and 322 million cases of childhood illnesses were prevented between 1994 and 2014 due to vaccination. [45] The measles vaccine has decreased childhood deaths from measles by 74%. [44] The ingredients in vaccines are safe in the amounts used. Ingredients, such as thimerosal, formaldehyde, and aluminum, can be harmful in large doses but they are not used in harmful quantities in vaccines. Children are exposed to more aluminum in breast milk and infant formula than they are exposed to in vaccines. [46] Paul Offit, MD, notes that children are exposed to more bacteria, viruses, toxins, and other harmful substances in one day of normal activity than are in vaccines. [46] With the exception of inactivated flu vaccines, thimerosal (a mercury compound) has been removed or reduced to trace amounts in vaccines for children under 6 years old. [47] The FDA requires up to 10 or more years of testing forShow MoreRelatedSave A Child From A Life Threatening Disease1339 Words   |  6 Pagesoption to save a child from a life-threatening disease, could you imagine choosing not to do so? Every year thousands of parents choose not to vaccinate their children from diseases like polio, whooping cough, and other life-threatening diseases. One simple decision to not vaccinate a child runs the risk of potentially infecting other children that are too young to receive the vaccination yet. It is because of this potential danger that I am in favor of the mandation of childhood vaccines. Does itRead MoreVaccinations Should Be Mandatory Essay1257 Words   |  6 Pagesdeaths due to polio in the United States.†(Schneider). Before the polio vaccine was developed in 1955 by Dr. Salk, polio was the United States most feared disease. But thanks to doctors like Dr. Salk, doctors have developed a vaccination for other diseases, not just polio, which helped eradicate and eliminate many diseases that have killed millions in the past. Today, many American parents refuse to vaccinate their children due to a variety of unfounded fears. Vaccinations should be mandatory, unlessRead MoreShould Children Vaccinated Be Vaccinated?946 Words   |  4 Pagesstates don t require homes chooled children to be vaccinated? Or that 19 offer philosophical exemption? Just by filling out a few forms parents can prevent their child from receiving life saving immunization. It should be required of all parents, whose children are able, to have their child vaccinated. It protects not only the child, but other non-vaccinated people around him/her. Also it s a perfectly safe procedure. Finally, it has saved many lives and would save many more would it be a requirementRead MoreVaccinations Should Be A Big Controversy Essay837 Words   |  4 Pagesdemanding answers have been asked. You can be for it or against it. Each side has their own view on the vaccines. Vaccinations are freedom of choice. There are benefits and side effects for each side. In this paper I will be explaining points of views and statistics on each vaccine. Everyone is entitled to their own opinion. In the end you will hear my take on this controversy. History of vaccinations For more than two centuries humans have benefited for vaccines. It all started with a man named EdwardRead MoreVaccination Research : Vaccines And Vaccines1316 Words   |  6 PagesVaccination Research In colonial America in the 1700’s the smallpox virus was spreading throughout the population, and killing as many of half of the people who were contracting the virus. According to pbs.org the earliest form of vaccinations was called â€Å"inoculation† and was being debated if it was considered safe. The fear was understandable, because the process to inoculate against the smallpox was riskier than todays modern vaccine. In the 1700’s inoculating statistics proved that it helped reduceRead MoreVaccinating Children And Its Effects On Children790 Words   |  4 PagesVaccinating Children Is it better to prevent a disease from ever being contracted, or to treat it after it has been contracted? Polio, measles, diphtheria, and tetanus are all diseases preventable by vaccination. They can cause intense pain and death if not prevented. In order to protect our future generations, children should be vaccinated. There are many reasons why parents should and should not vaccinate, however, and the â€Å"why’s† far outweigh the â€Å"why not’s†. A few reasons why include that itRead MoreShould Vaccines Be Mandatory For All Children?1308 Words   |  6 Pagesestimated that that 732,000 American children were rescued from death by one small act (Vaccines). 322 Million cases of illnesses were prevented because of a decision made by children’s guardians. According to a United Nations foundation partner organization, vaccines protect 2.5 million children from preventable diseases every year (Vaccines). Large numbers of people don’t know how preventable children’s illnesses and deaths really are. By using vaccines, children have a much smaller risk of gettingRead MoreShould Children Be Vaccinated?1599 Words   |  7 Pageswhen you can move forward? Vaccinations are considered to be one of the greatest health developments in the 20th century. A vaccine is defined as â€Å"a substance used to stimulate the production of antibodies and provide immunity against one or several diseases, prepared from the causative agent of a disease, its products, or a synthetic substitute, treated to act as an antigen without inducing the disease.† Hundred of thousands of lives have been saved in the last twenty years due to vaccines. AlthoughRead MoreVaccines Should Be Mandatory For Children1371 Words   |  6 Pagesestimated that 732,000 American children were rescued from death by one small act (Vaccines). 322 Million cases of illnesses were prevented, because of a decision ma de by parents of small children. According to a United Nations Foundation partner organization, vaccines protect 2.5 million children from preventable diseases every year (Vaccines). Large numbers of people don’t know how preventable children’s illnesses and deaths really are. By using vaccines, children have a much smaller risk of gettingRead MoreVaccines And Its Effects On Children1503 Words   |  7 Pageson most of the world’s minds now. Vaccines have transformed human life. Parents should vaccinate their children because it saves lives, the vaccines are safe, and the risks of not vaccinating can harm children more than the vaccines themselves. Vaccines were created in 1796 by Edward Jenner, an English scientist. Edward Jenner formed the Royal Jennerian Institute when vaccines became more popular, but experienced some opposition towards it because of people s religious and liberal beliefs. In

William Faulkner s A Rose For Emily - 1557 Words

In the short story, â€Å"A Rose for Emily,† by William Faulkner there are several changes between the point of view of the narrator. The identity and reliability of the narrator is unascertainable and creates more questions than it answers. The narrator is present for all of the scenes that take place in the story, but does not play a role in the events, and speaks for the town as a whole. The reader is introduced to Miss Emily Grierson by an onlooker, someone who is not Miss Emily, but a part of the town that rejects her. The narrator changes point of view as his opinion of Emily change. The character of the narrator is better understood by examining the tone of the lines spoken by this â€Å"we† person, who changes his/her mind about Miss Emily at certain points in the narration. The first-person point of view is revealed by the use of the word â€Å"our† in the first sentence of the story: â€Å"When Miss Emily died, our whole town went to her funeral†¦ † (Miller) This is also a clue that confirms that the narrator is indeed part of the town. Although it is never directly explained, it appears as though the narrator is an older member of the town. This is demonstrated in statements like â€Å"the next generation, with its more modern ideas;† because the narrator does not say â€Å"with our more modern ideas,† he makes it clear that he is not one of the younger members of the community. The use of an older member of the community as a narrator allows Faulkner to employ flashbacks to explain MissShow MoreRelatedWilliam Faulkner s A Rose For Emily951 Words   |  4 Pagesliterary Response to â€Å"A Rose for Emily† â€Å"A Rose for Emily† by William Faulkner was published in 1930. This short story is set in an old southern town. I believe that this and several other combinations of events are what made the main character Miss Emily go insane. Miss Emily was an old school southern woman trapped in a modernizing society. She tried desperately to keep to her old ways, but the changes that happened around her were inevitable. This made me feel like something was going to goRead MoreWilliam Faulkner s A Rose For Emily1316 Words   |  6 Pagesminuscule detail in the writing. In order to fully enjoy William Faulkner’s â€Å"A Rose for Emily† readers must do the latter. Faulkner is a witty writer; some symbols are less obvious than others in his writing. To fully appreciate and obtain full meaning of the text readers must pay attention to his symbols and how they contribute to the greater theme. William Faulkner uses symbolization in â€Å"A Rose for Emily† to develop a theme of personal struggle. Emily faces many personal struggles: her relationship withRead MoreWilliam Faulkner s A Rose For Emily1181 Words   |  5 Pages Is William Faulkner s A Rose for Emily iconic American literature? Faulkner uses setting, theme and plot to show the ways â€Å"A Rose for Emily† is an iconic American literature. Faulkner saw the Forum magazine with his short story he wrote, â€Å"A Rose for Emily† and found out that was his first national publication. The Mississippi Writers Page says, â€Å"The man himself never stood taller than five feet, six inches tall, but in the realm of American literature, William Faulkner is a giant† (MWP). Read MoreWilliam Faulkner s A Rose For Emily1528 Words   |  7 Pagespoint of view is A Rose for Emily told? Why? In William Faulkner s short story A Rose for Emily the reader is given the account of an old woman who is rejected by society. The reader is acquainted with Miss Emily Grierson by a spectator, somebody who is not Miss Emily, but rather part of the town that rejects her. The storyteller has a somewhat omniscient perspective, knowing more than the normal town s individual, however not all that matters there is to think about Miss Emily. The storytellerRead MoreWilliam Faulkner s A Rose For Emily1801 Words   |  8 Pages William Faulkner is known for his many short stories, however, many has wondered what has influenced him in writing these stories. Like his well known, most famous short story â€Å"A Rose for Emily†, which has always been compared to â€Å"Barn Burning†, one of Faulkner’s other short story. It only make sense to compare them two together because these two stories has may similarities , whether it may be in setting , characters or style they favor each other . Nevertheless they also have many differencesRead MoreWilliam Faulkner s A Rose For Emily957 Words   |  4 PagesBereavement While a â€Å"Rose for Emily† by William Faulkner and â€Å"A Good Man is Hard to Find† by Flannery O’Connor share the common themes of unexpected death and the old south, the murders found in each story are vastly different. Both stories tell of strong female protagonists who don’t cope well with change and both foreshadow death right from the beginning, but the murderers themselves come from completely different worlds. Emily Grierson of â€Å"A Rose for Emily and the grandmother in â€Å"ARead MoreWilliam Faulkner s A Rose For Emily879 Words   |  4 Pagesare both similar due to how these emotions cause a human to act irrationally. The lone woman in A Rose for Emily and the cashier, Sammy, in A P both portrayed a greater sense of hate which overcame their love. We as humans, capable of powerful emotion typically act too quickly to even understand the consequences of our actions. One prime example is portrayed in William Faulkner’s A Rose for Emily, Emily loved Homer tremendously, however he did not feel the same way †he liked men, and it was knownRead MoreWilliam Faulkner s A Rose For Emily1682 Words   |  7 PagesLyons Professor Amy Green Writing about Literature COM1102 Oct. 06, 2015 William Faulkner s A Rose for Emily is a short story that has also been adapted into a short film; both have been largely debated. Faulkner’s lack of a normal chronology and situation-triggered memories generates a story that has many understandings among its readers, but surprises everyone at the end. When asked about the title of his story, Faulkner said, [The title] was an allegorical title; the meaning was, here was aRead MoreWilliam Faulkner s A Rose For Emily854 Words   |  4 Pages Literary Response to â€Å"A Rose for Emily† â€Å"A Rose for Emily† by William Faulkner was published in 1930. This short story is set in an old southern town. I believe that this and several other combinations of events are what made the main character Miss Emily go insane. Miss Emily was a old school southern woman trapped in a modernizing society. She tried desperately to try and keep to her old ways, but the changes were inevitable. This made me feel like something was going to go wrong very early inRead MoreWilliam Faulkner s A Rose For Emily1810 Words   |  8 Pages William Faulkner is one amazing writing ,who is known for his many short stories .However, many has wondered what has influenced him in writing these stories . Like his well known, most famous short story â€Å"A Rose for Emily†, which has always been compared to â€Å"Barn Burning†, one of Faulkner’s other short story. It only make sense to compare them two together because these two stories has may similarities , whether it may be in setting , characters or style they favor each other . Nevertheless

Whole Food Free Essays

Industry Analysis Dominant Industry Characteristics Since going public in 1991, Whole Foods has focused on acquiring other small owner-managed natural and organic food stores as well as opening new stores of their own. However in 2002-2006, they decided that instead of making acquisitions, Whole Foods growth strategy would be based on opening new stores. Whole Foods chooses upscale, urban metropolitan areas to place their stores. We will write a custom essay sample on Whole Food or any similar topic only for you Order Now These locations are high traffic shopping locations, some are freestanding, some are in strip centers, and some are in high-density mixed-use projects. By the end of 1991 fiscal year Whole Foods had 10 stores and by the end of 2007 they had 276 stores. By 2008, Whole Foods had stores in 36 states. The most important industry characteristic would be the market size and growth rate. â€Å"The combined sales of foods and beverages labeled as ‘natural’ or organic – about 62 billion in 2007 – represented about 7. 3 percent of the roughly 850 billion in total U. S. grocery store sales. † 7. 3 percent of 850 billion total grocery store sales seem like a small number for a large market but the market is still growing. According to the Organic Consumers Association, sales of organic foods in the United States hit 17 billion in 2006, up 22 percent from 13. 8 billion in 2005. When natural foods and beverages (defined narrowly as those with no artificial ingredients) were lumped in with organic foods and beverages, the U. S. retail sales total came to 28. 2 billion in 2006, up from 23 billion in 2005. † A ll this information is a brief explanation on the industry’s position and the product life cycle. By 2008 organic foods and beverages were available in nearly every food category and were available in over 75 percent of U. S. grocery stores. These numbers show that industry is most certainly in rapid growth concerning sales. Offering organic and natural food at most grocery stores other than specialty stores also shows growth. â€Å"While only about 1 percent of U. S. farmland was certified organic in 2005, farmers were becoming increasingly interested in and attracted to organic farming, chiefly because of the substantially higher prices they ould get for organically grown fruits, vegetables, and meat†. This shows that the industry is still in early development because farmers that are not growing organic crops are becoming interested and attracted to organic farming. Being able to charge a higher price and bring in more profit is an eye opener and it encourages farmers to start organic farming. Another industry characteristic in the organic and natural food industry is n umber of rivals. An important industry driving force is marketing innovations. â€Å"In October 2002 the U. S. Department Agriculture (USDA) officially established labeling standards for organic products, overriding both the patchwork of inconsistent state regulations for what could be labeled as organic and the different rules of some 43 agencies for certifying organic products. † By establishing labeling standards for organic products concerning what could be called organic insures that people are receiving pure organic products. The new labeling program was not intended as a healthy or safety program (organic products have not been shown to be more nutritious than conventionally grown products, according to the American Dietetic Association), but rather as marketing solution. † By creating stricter standards it made it harder for growers, processors, exporters, importers, shippers and merchants to prove that their product were truly organic because they are required to provide a docum entation verifying that they are certify to grow, process and handle organic products. With the issue of obesity becoming a bigger and bigger issue in our country, people are taking more interest of their personal health. Many companies are trying to appeal to that population by making health changes to their products such as eliminating the use of MSG. To reduce the risk of obesity in children many schools are also making changes to their daily lunch menus such as cutting out carbonated beverages and providing the students with healthier menu choices. Food Network stars such as Rachael Ray are also aware societies growing desire to eat healthier food so they trying to express this to their viewers. All of these examples reflect changing societal concerns, attitudes, and lifestyles. The new labeling system was not intended as a health or safety program but that is exactly what it is becoming. The association between natural and organic meant that it is safe to eat since these products are being held at a higher standard. Because of societal concerns there is a change in who buys the product and how they use it. For example more people are trying organic or natural food as a substitution to products that could be considered unhealthy. Instead of purchasing carbonated beverages consumers are trying different type of flavored water and teas Industry Key Success FacDue to the growth of natural and organic food industry, the products are becoming more easily accessible. By making the products more easily accessible the industry is finding that consumers want more knowledge on the product features and benefits. One marketing key success factor would be courteous, personalized customer service. â€Å"Whole Food spent about 0. 5 percent of its revenues on advertising, a much smaller percentage than conventional supermarkets, preferring instead to rely primarily on word-of-mouth recommendations and testimonials from customers. Employees at Whole Foods stores take pride in being knowledgeable of their product and are eager to provide excellence customer care. Having good customer relations helps them build clientele. Whole Foods also ensures that each department is staffed with an employee that is knowledgeable about their products and always ready to answer customer concerns and give feedback on the products. To provide exce llence customer care they offer personal attention in every department in the store and when customers asked where an item was located, team members would often take them to the spot. The team members are quite knowledgeable and enthusiastic about their products and they take advantage of opportunities to inform and educate customers about natural and organic foods. Another success factor would be a talented workforce. Having team members that are skilled and capable of providing information about their product to consumers is very important. There are a couple sources consumers can gain knowledge on natural and organic foods and they are; the store, the internet and their peers. Information found on the internet is usually not reliable because anyone can post anything on there. Even though a blog or website might be dedicated to the industry it is still not reliable because the information on there can be written by anyone. Information from your friends and family may or may not be reliable. Since the industry is still growing it might be a challenge for new customers to find someone to give them information and feedback on a particular product. This leaves consumers relying on the stores to give reliable knowledge on a product. How to cite Whole Food, Essay examples

Satchel Paige free essay sample

The exact date of Satchel Pages birth was never confirmed, so no one really knows how old he was when he died. The biography focuses most on the time in his life when he played baseball for the minor African-American leagues. It follows the story of how he worked his way up to be one of the first African-American men in major league baseball in the 1 asss. The book starts with his childhood and how he ivied in poverty.It tells about how his love for baseball started when he was sent away to an industrial school because he was caught stealing. The biography discusses his talents and what made Satchel Page one of the best athletes of his time. The book describes some the best times of his life and some of the worst times of his life. The biography also lets the reader know about the difficulty Of being Satchel Page at this time in history. We will write a custom essay sample on Satchel Paige or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Because he was an African-American during the time when America was segregated, there was low respect and payment for his talents.He was treated unfairly just because of the color of his skin. Even though America knew he was better than many of the white men in the major leagues, he was not given the chance to play with the white people for the first 30 years of his career. The biography also tells about Satchels love life, his two marriages and one divorce. It includes details about the important people in Satchels life and career, and it also describes his life as an old movie star.